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RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS

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[WATCH] AI Magic for Real Estate Marketing: Unlocking Real Estate Marketing Excellence with AI Innovations

May 02 2024

Have a marketing headache? Get pain relief with AI-powered marketing tools!

In this webinar, we learned how artificial intelligence can help you create and build effective marketing emails, social media content, text messages and campaigns in a snap. Watch the video below to learn how Constant Contact's AI-powered tools make marketing more effective, easier — and more attractive to your target audience.

You'll also learn:

  • Best practices for email, social media, and text message marketing
  • How to create value in your marketing content
  • Real estate content ideas
  • How to develop a multi-channel marketing plan and automate it with AI
  • And more!

Webinar Guests

  • Stephanie Alfonso, Senior Director of Vertical Innovation at Constant Contact
  • Matthew Montoya, Senior Manager, Partner - Go-to Market at Constant Contact
  • Moderator: Marilyn Wilson, Co-founder and President, RE Technology

Video Timeline

0:00 - Moderator Marilyn Wilson leads the introduction of the topic and panelists.

4:56 - Poll: What's your experience with AI?

6:10 - Stephanie Alfonso introduces the webinar agenda.

7:09 - How is AI being used in real estate marketing today?

8:06 - Challenges agents face when it comes to branding and content creation.

8:52 - Value in content creation.

10:23 - Content creation: your brand, your connections and your customer.

11:08 - Matthew Montoya on why email marketing is still so effective.

17:15 - Using AI in real estate marketing: is it trustworthy? Stephanie shares common agent fears.

18:10 - Benefits of AI in real estate marketing.

20:28 - Real estate email content ideas.

23:19 - How to build an email that caters to today's shorter attention spans.

25:09 - How to structure a marketing email message.

26:34 - How clickable images help you track and understand who reads and interacts with your email.

28:44 - Email subject line ideas.

30:55 - How Constant Contact ensures your email gets delivered.

32:14 - Live demo of how Constant Contact's built-in AI helps you build emails easily.

37:45 - Using social media to create clients for life.

42:37 - Live demo of Constant Contact's AI-powered social media content tools.

44:58 - Intro to text message marketing, including best practices.

47:21 - Live demo of Constant Contact's AI-powered text message marketing tools.

49:12 - How to develop a multi-channel marketing plan and automate it with AI.

52:23 - Live demo of Constant Contact's new, AI-powered Campaign Builder tool.

55:26 - Why authenticity is everything in marketing.

57:16 - How to claim your FREE 60-day trial of Constant Contact.

A Special Offer for RE Technology Readers

Ready to try the magic of AI content creation yourself? RE Technology readers can get a FREE 60-day trial of Constant Contact, no credit card required.

Next Steps